<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=221509141568606&amp;ev=PageView&amp;noscript=1">
about-banner-3.jpg
 

At Active Wellness, we find joy in helping others live well.

Whether through exercise, mindfulness, healthful eating or rehabilitation, we inspire our communities to take action. To take steps towards positive change. To grab life by the horns and go out for a joy ride. To make a lasting impact on as many lives as possible. So take a ride with us. Learn more about Active and what it means to LIVE ACTIVELY.

.

Our Mission

Active's mission is to build and inspire healthier, active lives through high touch interactions and technologies that support a better quality of life. We accomplish this by creating inspiring environments, delivering results-based programming and building meaningful relationships that support positive change in people’s lives.

.

Our Values

Our core values exemplify who we are, what we believe and what we hold dear. They also set the tone for continuous improvement and our goal to raise the bar.

Acitve-v1.jpg
.

Our Team

The Active Team has a passion for helping people live the best lives possible. And when you partner with us, our all-star team becomes yours. Meet the leaders who are backed by the industry’s best.

Jill Kinney

Founder, Chairman

Jill Kinney is considered an industry leader in the world of health and fitness and earned her title as “America’s Number One Female Entrepreneur.” Jill received a Distinguished Service Award from the International Health Racquet and Sportsclub Association (IHRSA) and has been inducted into the Wellness Revolution Hall of Fame. As the Founder of Club One, she built her fitness club dream into a $95 million dollar business with over 2,500 employees and 100 clubs throughout the US. In 2014, Jill and partners Bill McBride and Carey White founded Active Wellness and acquired the majority of Club One's assets, restructuring the company into one of the country’s leading integrated fitness services companies. 

Bill McBride

Co-Founder, President and CEO

In addition to co-founding Active Wellness with partners Jill Kinney and Carey White, Bill McBride leads all business operations for the company. He is a health club and wellness leader with over 25 years of experience leading and managing all aspects of commercial health clubs, medical fitness centers, residential, community, multi-tenant and corporate fitness sites. Bill has served as Chairman of the International Health, Racquet & Sportsclub Association (IHRSA) Board of Directors, President of the Mid-Atlantic Club Management Association (MACMA) and served on the Industry Advisory Board for the American Council of Exercise (ACE). He is actively engaged as an author on industry education, serves on several fitness-related technology company Advisory Boards, serves on the Medical Wellness Association (MWA) and Medical Fitness Network (MFN) Advisory Boards and speaks regularly on industry topics throughout the world.


Carey White

Co-Founder, CFO

Together with Jill Kinney and Bill McBride, Carey White co-founded Active Wellness and currently serves on Active’s Board and as its CFO. Carey also serves as Chairman of the Feeding Your Kids Foundation, which operates an international program that teaches parents how to feed their children healthier and have a healthier attitude toward food, and as the chairman of the audit committee of Landmark Infrastructure Partners LP (NASDAQ: LMRK) since its initial public offering in 2014. Carey received a BA from Stanford University and an MBA from Harvard Business School. He is a Certified Public Accountant (inactive) in the state of California.

Michele Wong

Vice President of Operations

Michele Wong entered the fitness industry motivated by her passion for helping people live a healthy lifestyle. In 1999, she began her management career in corporate partner management running fitness centers and developing wellness programs for Silicon Valley’s Fortune 100. During her 18 years in partner management, she has led the development of operational best practices, award-winning member engagement programs, and customized wellness solutions. Michele is experienced in operating in various fitness delivery models and has a proven track of building high performing teams and exceeding client expectations through shared strategic vision, industry expertise, and strong business acumen. Michele is a WELCOA Faculty Member, member of ASCM, and ACE subject matter expert on Health Coaching, and holds an MS in Kinesiology with an emphasis in Nutritional Science.


Michael Rucker, Ph. D.

Vice President of Technology

Michael has two decades of professional experience in technology, marketing and digital strategy, which includes two C-level tenures and a portfolio of industry accolades for various enterprise level achievements. His body of work includes innovative solutions for companies such as Sony, Universal Studios, Red Bull, and Realogy. This year Michael received his Ph.D. in Organizational Psychology focusing on effective workplace wellness strategies, and was also distinguished as one of the top 50 influencers in digital health by the analyst group Onalytica.

Kari Bedgood

Vice President of Marketing & PR

Kari Bedgood oversees the marketing and public relations functions for Active Wellness. She leads an innovative, results-driven team responsible for lead generating marketing campaigns, brand management and strategic communications that support the company’s sales and growth objectives. Prior to joining Active Wellness in 2014, Kari was Vice President of Marketing and PR for Club One and also worked for Ketchum’s Brand Marketing and Consumer Food account management teams serving clients such as 24 Hour Fitness, Kikkoman and Clorox. She has been a featured speaker on Marketing best practices for industry associations including IHRSA and Club Industry. Kari earned her Bachelors of Arts in Journalism from Indiana University, Bloomington.


Meredith DePersia

Vice President of Human Resource Operations

Meredith DePersia is charged with operational continuity and standards as they relate to Human Resources across our company, as well as employee relations, benefits and compliance. Meredith joined Active Wellness in March 2014. Prior to Active, she was the Vice President of Commercial Clubs at Club One, serving in leadership roles such as General Manager, Regional Manager and Director of Operations throughout her 11 year tenure. She holds a Bachelor of Science in Human Nutrition, Foods and Exercise, a Master of Science in Exercise and Health Promotion and a Professional in Human Resources (PHR) certification.

Marcia Franks

Director of Operations - West Coast

Marcia is Active Wellness' Director of Operations overseeing the company's day-to-day activities on the West Coast. She is responsible for developing and implementing operational best practices that help our teams deliver an exceptional member experience. She has held various management roles over her 10+ years in the industry including Assistant General Manager, General Manager, Multi-Site General Manager and Regional Manager. Throughout her career leading high-performing teams, she is driven by her passion for people, team development and operational excellence.


Debbie Heisler

Director of Operations - East Coast

Deb is Active Wellness' Director of Operations overseeing the company's day-to-day activities on the East Coast. She is responsible for developing and implementing operational best practices that help our teams deliver an exceptional member experience. Prior to taking on this role, she has held various management positions in her 15+ years in the industry including Group Exercise Director, Program Manager, General Manager and Regional Manager. Deb is experienced working with a diverse set of partners including; universities, corporations, multi-tenant sites, community centers and commercial facilities. In addition, she has worked  to help build the training and development program for the company to help engage, retain and develop team members. She holds a Bachelors from the State University of New York at Oswego and a Masters from the University of South Florida.

John Penacerrada

Director of Fitness & Programming

John has 20 years of experience in the Health and Fitness Industry and is an expert in Kinesiology, Corrective Exercise, and Functional Training. His body of work includes the oversight of multiple corporate wellness accounts and the professional development of Active's personal trainers and fitness professionals. In addition to his role with Active, John is also a faculty member at San Francisco State University and mentors college students interested in pursing careers in the industry. He remains up-to-date with the latest health and fitness research.


Karah Ehrhardt

Director of Wellness

Karah drives the development of our Wellness in a Box program which delivers comprehensive tools, features and resources to our staff so they can best support members in improving their overall health. With 9 years of experience in the health & fitness industry, Karah’s educational programming & research skills will be utilized to provide current topics with live monthly webinars and interactive on-demand educational training tools.

Justin Honas

Director of Procurement & Design

Justin Honas is the Director of Procurement & Design for Active Wellness. He supports all of Active's fitness centers across the country with equipment consulting, design, extraction, purchasing, and installation. Justin’s attention to detail, partnerships with key vendors and communication skills drive consistent and relative results for Active and our partners. Prior to taking on this role, he held various positions in his decade-long fitness industry career, including fitness training, university research and club management.


Jerry Cardinali

Director of Sales

Jerry oversees the development, training, and support of our membership teams to ensure each representative achieves their full potential while ultimately attracting and onboarding members to reach their fitness and wellness goals. Jerry’s career started out in Radio and Television as an On-Air Personality and then Traffic Anchor before seeking a career change in the Fitness Industry, which started with Sales then into A+ Quality Management, Operations Manager, General Manager, Director of Corporate Sales and now to Director of Sales. Jerry’s philosophy to success is to know your client, listen to their needs, be their support and most importantly be their solution.  Success is not measured in Quantity but Quality. 


.

Case Studies

The proof is in the pudding. Learn how we find solutions for our diverse portfolio of partners.

  • Active Wellness Toolkit
.

Press

We’re making headlines. Stay current on the latest at Active:

.

August 2017

Club Solutions

Check out our very own VP of Technology Michael Rucker on the COVER of Club Solutions Magazine this month! Don't miss his featured article 'Insight from Active Wellness' vice president of technology' inside the edition as well.

Read More Here >


Club Industry

Active makes Club Industry's Top 100 Health Clubs of 2017 coming in at #32.

Read More Here to see the full list >

July 2017

Club Business International

Check out some locker room hits & misses with best practices from fitness industry experts including our very own President & CEO Bill McBride.

Read More Here >

 


 

June 2017

Club Insider

“If we are blind to new trends and technologies, we run the risk of becoming obsolete.” Read more from President & CEO Bill McBride in his Innovation - Disruption - Progression article from Club Insider.

Read More Here >


The Wall Street Journal

Check out this Wall Street Journal story featuring VP of Technology, Michael Rucker, Ph.D. sharing how Active continues to use technology to create the ultimate member experience

Read More Here >



 

May 2017

International Journal of Workplace Health Management

VP of Technology, Michael Rucker, Ph.D. identifies strategies used within small- to mid-size organizations that run effective workplace wellness programs.

Read More Here >

.
ActiveIdeaLab-Header.jpg

It began with a simple idea. And then changed the way we live. In the spirit of entrepreneurship and in support of our quest to help people live well, we help bring the latest fitness & wellness innovations to market. The Active Idea Lab provides companies with real-world user experience testing opportunities to capture market research, evaluate product viability and analyze results.

Learn more about how the Active Idea Lab can help. 

Let's go to Active Idea Lab

.

.
.

Accolades & Affiliations

We are honored to be recognized for the results-based solutions that we deliver in the communities we serve and throughout our industry with the following accolades. Active also holds several affiliations throughout our industry to stay connected and up-to-date on all fitness and wellness happenings.

#WhyGetActive Video Contest Winner

July 2016 - International Health Racquet and Sportsclub Association (IHRSA)

Industry Awards:



Petaluma People's Choice for Best Gym/Health Club

2017 | Awarded to Synergy Health Club Petaluma

 

#39 - Top 100 Health Clubs of 2016

2016 | Club Industry

 

Press Banner's RAVE Workout/Gym

2016 | Awarded to Active Sports Clubs - Scotts Valley

 

Best Medical Wellness Worksite Wellness Management

August 2016 | Medical Wellness Association  - Awarded to Active Wellness

 

Best Swim Center & Best Swim Class

2016 Gold Medal | Bay Area Parent | Awarded to PJCC

 

Best Athletic Center & Best Spa

2016 Gold Medal | Bay Area Parent | Awarded to PJCC

 

Best Preschool

2016 Gold Medal | Bay Area Parent | Awarded to PJCC

 

Petaluma People's Choice for Best Gym/Health Club

2015 | Awarded to Active Sports Clubs - Petaluma

 

Press Banner RAVE Workout/Gym

2015 | Awarded to Active Sports Clubs - Petaluma


 

Industry Partners:


 

logo.gif

ACE_Primary.jpg

welcoa.png

digitalhealth.png
idea_logo.jpeg
mwa.png
rsz_mfn_logo-new.jpg
ClubIndustryLogo.png
 
 
 

.

Active In The Community

Building healthy, active communities means investing our energy and time to charitable causes and volunteer opportunities. Our sites throughout the US are empowered to give back and serve their communities. We also host company-wide fundraising initiatives to bring awareness and support to Global organizations.

2017 Active Wellness and Beyond

In January of 2017, we built on this momentum with our 2nd Annual Active for ALS Campaign. By sponsoring an Active Donation Match for #GivingTuesday and adding even more incentives for members and employees to give generously, we raised $20,000 toward the fight against ALS. Together, we can raise even more in 2018 to support research and those awaiting a cure – all while building community and having some FUN getting #Active4ALS!

2016 Active Wellness In-kind & Monetary Donations: $11,326

In 2016, Team Active hosted our first company-wide fundraiser to raise money and awareness for Augie’s Quest to end ALS/Lou Gehrig’s Disease. All funds raised through Augie’s Quest benefit the ALS Therapy Development Institute, an aggressive, cure-driven effort focused on finding treatments and cures for ALS. Highlights of our first company-wide fundraiser event included:

  • $11,326 Raised Across the Active Network
  • 300 Participants
  • 27 Classes
  • 11 Active Locations
  • 4 States
  • 1 Active Community


 

2015 Active Wellness In-kind & Monetary Donations: $12,529

In 2015, our commercial health clubs - Active Sports Clubs contributed $11,400 worth of in-kind and monetary donations, benefiting the North Bay Down Syndrome Association, Petaluma, San Francisco and Marin County School Districts and the Sonoma/Petaluma State Historic Parks Association, to name a few.

 


Community Photos

  • AAC volunteer.jpeg
    Team Active volunteer work at Austin Animal Shelter.
  • 2016 Butter & Egg 5.jpeg
    Team Active at 2016 Butter & Egg Community Event.
  • Community Market.jpeg
    Team Active at Community Market.