Today's fitness-minded consumers have a lot of options when it comes to workout spaces, so it's not enough just to be conveniently located. You have to set yourself apart and offer something that's unique or better than what other gyms, fitness centers, or corporate wellness facilities offer. Consider focusing on these 3 things to create the best possible member experience.
1. Facility Design
One place to start focusing on member experience is with the design of your fitness center. You will want to make sure that the layout of the fitness center is member-friendly. That means taking common sense steps like grouping similar machines together, making sure that you leave plenty of room for walking between machines, and making sure that you have room to move power cords so that they are hidden and not a tripping hazard.
However, member-friendly fitness facility design also means understanding what clients are looking for beyond just those basics. You may want to expand your locker room design to make it more luxurious and spa-like, instead of merely functional. Or you may want to expand the seating in your lobby to provide a place for members who are looking for a place to socialize as well as a place to work out.
2. Integrated Technology
Technology has become an important part of almost everyone's daily life, and its reach extends into the fitness world as much as anywhere else. Your members will be tracking their calorie counts on their smartphones or measuring steps with wearable monitoring devices. Integrating technology into your fitness center can make the difference between a successful facility and an unsuccessful facility.
There are many ways that you can incorporate modern technology into your fitness center, from simply providing Wi-Fi to providing machines that members can plug their devices into to offering classes to help members learn how to use technology to meet their health and fitness goals. The more you work to include technological advances in your fitness center plans, the more you'll be able to sell your center as a cutting edge fitness facility.
3. Top-Notch Staff
You can have the best facility and the best equipment, but a high-quality team of well-trained staff members are what brings it all together and really makes the facility work. Hiring and training great staff members is also one of the trickiest jobs involved in running a fitness center, especially if you're new to the business.
You need people who are full of energy, who love being social, and who know how to put the member experience first. Plus, they will need to quickly learn not just the job duties, but the answers to many questions that members will have about all aspects of fitness. Staff members who have special training in specific areas like nutrition or martial arts or yoga can be terrific assets to your center.
Because building a fitness center that offers a great member experience can be a difficult prospect, it's important to get help and input from people who are experts in creating the best possible member experience. Contact us for more information about how you can make your fitness center shine.