The Future of Health Clubs May Lie in Lifestyle Coaching

Posted by Mark Penacerrada on Dec 3, 2016 10:00:00 AM



Last week, Club Industry published an article titled "The Future of Health Clubs May Lie in Lifestyle Coaching." The original article offers insight into lifstyle coaching and how a lifestyle coach is a "goals-oriented trainer who has adopted a holistic approach to shape his or her client’s diet, habits and general mindset, generally with training and certifications that help them do so."

Here is an exerpt:

In today’s fast-paced landscape, clients face more distractions than ever, thereby pressuring health club operators to deliver results. Increasingly, club owners and staff must foster positive, long-term behavior shifts for their clients—changes that take seed during a client’s hour in the gym and blossom during the other 23 hours of the day. In this analogy, the lifestyle coach has emerged as the gardener.

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