Secure your standing in the wellness, fitness, and health industry by validating your product design in a real world environment.
Your product is analyzed by leading health and fitness technology experts, as well as field tested by potential users in real environments.
You will receive comprehensive reports that include your product review, market analysis, and additional feedback (where applicable).
Whether your product is a physical good or digital product, the Active Health Tech Lab is well-equipped to help ensure your product is a success.
The Active Health Tech Lab is a national network of real-world testing opportunities, including traditional modern health clubs, as well as corporate workplace wellness facilities. Our testing team is uniquely equipped to help you find out if your new product will find its market. We can also help validate existing through thorough user experience testing enabling you to take your established products to the next level. Either way, we use a refined product testing protocol to save you time and money within your product development cycle. Whether you are a start up that needs to outsource your product team, or an established company that simply needs a testing ground, Active Health Tech Lab is here for you.
The Active Health Tech Lab consists of various award-winning industry experts who have all successfully taken products to market. Product tests adhere to a refined process of ensuring validity and objectivity. The result is actionable insights you can take away and use as a part of your product refinement and go-to market business strategy.
The Active Health Tech Lab Team is an extension of the expertise found at Active Wellness. The team is known for their passion for helping people live the best lives possible. In a complementary fashion, the purpose of the Active Health Tech Lab is to help budding product and service innovators maximize the benefit of their offering by providing a world-class testing ground for research and development.
Jill Kinney is considered an industry leader in the world of health and fitness and earned her title as “America’s Number One Female Entrepreneur.” Jill received a Distinguished Service Award from the International Health Racquet and Sportsclub Association (IHRSA) and has been inducted into the Wellness Revolution Hall of Fame. As the Founder of Club One, she built her fitness club dream into a $95 million dollar business with over 2,500 employees and 100 clubs throughout the US. In 2014, Jill and partners Bill McBride and Carey White founded Active Wellness and acquired the majority of Club One's assets, restructuring the company into one of the country’s leading integrated fitness services companies.
In addition to co-founding Active Wellness with partners Jill Kinney and Carey White, Bill McBride leads all business operations for the company. He is a health club and wellness leader with over 25 years of experience leading and managing all aspects of commercial health clubs, medical fitness centers, residential, community, multi-tenant and corporate fitness sites. Bill has served as Chairman of the International Health, Racquet & Sportsclub Association (IHRSA) Board of Directors, President of the Mid-Atlantic Club Management Association (MACMA) and served on the Industry Advisory Board for the American Council of Exercise (ACE). He is actively engaged as an author on industry education, serves on several fitness-related technology company Advisory Boards, serves on the Medical Wellness Association (MWA) and Medical Fitness Network (MFN) Advisory Boards and speaks regularly on industry topics throughout the world.
Together with Jill Kinney and Bill McBride, Carey White co-founded Active Wellness and currently serves on Active’s board and as its CFO. He has worked with Jill and Bill on health and fitness industry projects for over 15 years. Carey also serves as chairman of the Feeding Your Kids Foundation, which operates an international program that teaches parents how to feed their children healthier, and as the chairman of the audit committee of Landmark Infrastructure Partners LP, a real estate and infrastructure company (NASDAQ: LMRK). Carey received a BA from Stanford University and an MBA from Harvard Business School. He is a Certified Public Accountant (inactive) in the state of California.
Dr. Rucker supports emerging health, wellness, and fitness companies develop their product strategy through overseeing Active's Health Tech Lab. The mission of the Active Health Tech Lab is to help start-ups and new product developers ensure they obtain viability and product/market fit. Services the Lab offers include target market analysis, business case justification, prototype building, usability testing, and other market intelligence activities. Through these activities, we assist entrepreneurs to assess demand then evaluate/determine the optimal positioning and product development through design thinking and real-world product testing. Our process offers companies a team of experts to help validate and improve their ideas and innovations, helping them guarantee success.
Bay Area Office
1600 Clay Street, Oakland, CA 94612
Email: lab@activewellness.com
Active Wellness designs fitness amenities and provides wellness programs with ongoing operations support for our partner’s community to be inspired toward a happy, healthy, and active life.
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