Whether you’re managing the marketing for your fitness center with a small team, or the General Manager trying to juggle marketing when you can, creating in-club flyers, member emails and managing your fitness center’s website and social media strategy can be a little overwhelming - to say the least!
There are many online tools and resources to help support your marketing efforts, so where do you start? And which ones are the best for fitness center marketing? The Active Wellness Marketing team has tested and tried lots of different options.
Here are our top 3 marketing tools that we are loving right now. And they each have a free version so you can test them out for yourself to see if they will work for you and your team.
- Canva- Our team loves Canva! If you're lacking design skills and want an easy-to-use online tool, Canva is a great resource. With Canva you can create beautiful designs and share them with your team for collaboration. Use Canva's drag-and-drop feature and layouts to design and share. Build email headers, social media graphics, in-club flyers and more. They also have a video and photo library as well as resources to send your materials to print if needed.
>Pricing: free basic access with upgraded account options for $10+/month
- Sprout Social - Manage multiple social media accounts and their performance all from one platform. Sprout has a publishing calendar that can be used as your social media calendar. It’s easy to see what you have scheduled for the day, week or month ahead.
> Pricing: free trial with monthly plans at $99/month for one user.
- Animoto - If you don’t have an in-house videographer, Animoto is a great tool to check out. They have templates and samples to help you take your amatuer videos to the next level. You can create and share videos for free with Animoto's video maker. Combine your photos and video clips with music to make professional videos that'll impress. They also have free training videos and a great help section.
> Pricing: Free basic access with upgraded account options for $33+/month
Still overwhelmed with your marketing needs? The Active team can help you with our Creative Services including website development, environmental design, email marketing, social media support and marketing strategy. Contact us today to learn more.
The Active Marketing team is an industry-leading marketing team with proven strategies to engage. We partner with fitness sites of all sizes and marketing budgets on efficient and effective solutions to optimize digital spend, drive revenue and engagement through B2C strategy, including opt-in promotional membership campaigns. Learn more about our services here.
*Recommendations are based on the Active Wellness Marketing team’s use of these products. Active Wellness pays for subscription to these services and not affiliated with these brands nor receiving product sponsorship or endorsement for our referrals.