Property management companies and corporate offices are setting themselves apart from the competition and retaining current customers by expanding their onsite fitness and wellness offerings. Is this in your 2018 plans? Here are a few things to consider when delivering or adding to your fitness and wellness amenities.
Leverage in Your Leasing Offerings
The right fitness center is a competitive advantage in leasing. Attracting top employees is challenging today and offering the types of benefits that are common in big tech campuses gives your tenants an added tool to attract the best and the brightest. They win, you win. Many tenants are remote offices for their company but are required to offer the same employee wellness benefits that are offered in their headquarters. Your fitness center can provide these custom wellness programs and fulfill this requirement, adding value to your tenants.
Your fitness center doesn’t have to be a cost center. Offset the cost of running your fitness center amenity with a limited number of public memberships or additional fees in high demand services such as personal and small group training, health coaching, massage, cycling and yoga classes. Monthly income from these added services can offset the cost of staffing, maintenance and supplies.
Bring community and fun to the workplace. We’re seeing a lot of contemporary design in offices with communal, casual spaces that blurs the lines between work and down time. The fitness center can be an extension of these communal spaces offering group fitness studios, small group training areas, refresh stations with complimentary coffee, tea, water, lounges with casual seating, and even an inspired conference space to hold meetings.
Host weekly walk groups, encourage stretch breaks, survey employees and then bring in presenters on topics (nutrition, skincare, financial planning, etc.) or even celebrate National Donut Day (June 1)! Every touch-point is also an opportunity to reflect your brand and strengthen community.
Boutique Studio Integration
To compete with the flurry of boutique fitness studios popping up, group fitness classes are also being delivered right at the workplace. From yoga to meditation, dance, and kickboxing, offices are even hosting classes in common areas when they don’t have a dedicated fitness space to get employees moving. 30-minute and 45-minute classes are also popular so employees can get an efficient workout in on their lunch break or before starting the workday.
Active’s heart-rate technology powered group training program, The ZONE, is a program we’ve built that can easily plug into a corporate space and give employees a great workout that fosters teamwork, camaraderie & friendly competition. We’re currently running this program in our Newport Beach, CA, Austin, TX and Minneapolis, MN corporate amenity properties, and employees are loving it.
Integrated Wellness Clinics
Top healthcare providers are staying ahead of the curve by partnering to deliver wellness clinics within corporate office buildings. Preventative and primary care is now available at work right at employees fingertips when they want it. Appointments can be made online and employees are notified via text or email when the doctor is ready for them to avoid patient wait time. Medical care for common illnesses and minor injuries, vaccinations as well as pharmacy services are common offerings being provided.
Retention Enhancement Tools
Online tools for employees to enroll in classes and events is key to convenience and engagement. A mobile app such as MindBody or even a simple Eventbrite form or Google form can be leveraged for ease in the registration process. Corporate offices are also getting up on ClassPass to allow any nearby customer to experience their fitness center. And there’s an upside too, ClassPass pays for usage including gym time which studio goers are often looking to complement their workouts.