How to Create a Successful Social Media Strategy

Posted by Elizabeth Studebaker on Sep 28, 2023 8:00:00 AM

Social media is an integral part of the marketing strategy of any fitness center. However, creating a social media strategy and executing it can be overwhelming, especially if you don’t have a dedicated social marketing team. If this sounds familiar, let Active Wellness help with the heavy lifting. With proven experience developing social media strategies for fitness centers,  Active offers their top tips to help you create and execute a successful social media strategy.

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1. Define your goals: The first step in creating a social media strategy is to define your goals. Are you looking to increase brand awareness, generate leads, or drive traffic to your website? Once you have identified your goals, you can tailor your content strategy and assign KPI’s to achieve and track those goals.

2. Know your audience: Understanding your target audience is key to creating a successful social media strategy. WhatMFA Dedicated EmailBlog Images Sept 2023 (2) social media platforms do they use? Define their demographics and interests.  What type of content do they engage with? Knowing this information will help you create content that resonates with your audience and drives engagement.

Active TIP: You don’t have to be everywhere. Select 1-2 platforms, like Instagram and Facebook, and post there consistently. 

3. Develop a content strategy: Once you know your audience, you can develop a content strategy that aligns with your goals and resonates with your audience. Your content should be relevant, informative, and engaging. You should also include a mix of content formats such as blog posts, videos, and graphics. Take the content that you are sharing with members in your center and leverage it for social media. This includes health and wellness education, sales offers, programming, events, tips and member shout-outs.

Active TIP: Leverage your employees, members and community partnerships. Encourage them to tag and share your content. Collaborate with your advocates and influencers on specific campaigns or event set up selfie stations to encourage interaction!

MFA Dedicated EmailBlog Images Sept 2023 (3)4. Create a social media calendar: A social media calendar helps you plan and organize your content. It ensures that you are consistently posting relevant content and helps you avoid the last-minute scramble to create content.

Active Tip: Check out our free Weekly Social Media Planner. Simply complete the form below to receive our free download.

5. Engage with your audience: foster conversation by commenting, liking and responding to all messages and posts. Show genuine interest in their thoughts and opinions. This creates a sense of community, strengthens relationships, and humanizes your brand.


Active Tip: Check out our free Weekly Social Media Planner here to help you get started.

6. Monitor and measure your results: It's essential to monitor and measure your social media results to know what is working and what isn't. Use analytics tools to track your engagement, reach, and conversions. Use this information to adjust your strategy and optimize your content.

Active Tip: We recommend Sprout or another social media management tool to help plan your posts, manage multiple social media accounts and analyze performance all from one platform. Sprout has a publishing calendar that can be used as your social media calendar. It’s easy to see what you have scheduled for the day, week or month ahead.

Executing a social media strategy requires consistency and dedication. Remember to engage with your audience, respond to comments and messages promptly, and be authentic. By following these tips, you can create and execute a successful social media strategy that helps you achieve your business goals.

Download our Weekly Social Media Planner by completing the form below. 

The Active Wellness Marketing Team are experts in driving community engagement, brand awareness and lead generation into our fitness centers. Contact us at to learn more. 

Weekly Social Media Calendar