When a fitness amenity selects its management software based on the goals and objectives of the center, the software can streamline operations, boost business, provide reliable data, and increase member engagement. The variety of software choices can make the selection daunting, and Active Wellness Chief Digital Officer Dr. Mike Rucker is here to bring clarity to the noise. 

Before evaluating software solutions, it’s essential to identify the center’s greatest needs.

“In addition to addressing your overarching business goals, ask yourself how much customization you think you’ll need,” advises Rucker. “Are third-party integrations important — or will they be in the future as you grow? Are enterprise features important? Do you need an out-of-the-box mobile solution, or are you willing to invest in this separately?”

Read the full article for tips to identify the best solution for your center, and contact Team Active if we can be of service. Our team provides management consulting, ongoing operations and programming, plus fitness center design.

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