Leveraging leadership advocacy and wellness ambassadors to inspire participation and compliance in your programs will highly influence penetration rates and measurable outcomes for your business. This was evident in a cross-comparison case study between two large Silicon Valley based clients with a global presence. (Both employers were interested in implementing corporate wellness programs that reached beyond their fitness center walls, connecting their geographically diverse employee population.) We deployed a Global Fitness Challenge to meet these needs of both companies.
The platform solution and program design were readily available, but taking it to a global scale where resources beyond the local offices were primarily unavailable would require a new challenge. We launched two best practices: Wellness Ambassadors and Leadership Advocacy.