PRESS

Read this article on "Making disciplined decisions as we re-open and re-bound our industry" by President + CEO Bill McBride on The Fitness Business Podcast.

Senior Marketing Manager Elizabeth Studebaker summarizes the latest epsiode of Talks + Takes.

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Chief Digital Officer Michael Rucker, Ph.D. makes the Top 30 Health Tech Influencers 2021 List!

May 2021

Senior Marketing Manager Elizabeth Studebaker shares her top takeaways from Talks + Takes April show.

Chief Digital Officer Mike Rucker weighs in on The Data Difference in Wellness article in this edition of Club Business International magazine. Read more on page 50.

April 2021

The powerhouse panel, including President + CEO Bill McBride share their thoughts on clubs preparing to reopen, elevating women in fitness, why outdoor fitness is here to stay, and more in this edition of Talks + Takes!

March 2021

In the Talks + Takes show’s second installment, hosts share their thoughts on the GYMS Act, mental health and fitness, and post-COVID training.

February 2021

In the Talks + Takes show’s lively debut, four industry insiders share their thoughts on current news, speculation on the future of gyms, and the challenges and opportunities facing fitness businesses.

A new HALO Talks with President + CEO Bill McBride is up! Hear this wide range discussion touching on the effects the pandemic has had in our sector, the stronger footing we must gain in Washington to effect real change, the need for licensure and standards, thoughts on the next few months as things continue to open up, and more!

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Industry leaders including Co-founder and Chairman Jill Kinney and Director of Design + Procurement Justin Honas share the impact of COVID-19 on design trends and the increased value of personal space in fitness facilities.

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January 2021

President + CEO Bill McBride shares his perspective of fitness from a wellness lens on The Business Side Of Fitness Podcast.

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December 2020

Club Industry recognizes Fitness Industry Execs Included On List Of Top 25 Consumer Health Tech Executives Of 2020 including Active's President + CEO Bill McBride.

Active's President + CEO Bill McBride is named one of the Top 25 Consumer HealthTech Executives of 2020 by The Healthcare Technology Report.

Club Industry complied a recent Technology Report with the assistance of our Chief Digital Officer Mike Rucker and employees at our New York fitness center location. Click the link below to download the report.

November 2020

In this Club Solutions Magazine special Thanksgiving column, Active's Senior General Manager Kiley Mutschler shares examples of what practicing gratitude with your team and members can look like.

October 2020

Active's FireFlex Yoga Instructor and firefighter Amanda Newhall shares her story with Well+Good including how she fuels her body to fight fires and live actively.

Listen in as our President + CEO Bill McBride talks about how you're only as good as the people you surround yourself with, and how he finally achieved a seat on IHRSA's board of directors on the How To Grow Your Fitness Business Podcast by FitNation

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September 2020

FireFlex Yoga was recently featured on FireEngineering.com about our Train the Trainer Program.

Chief Operations Officer, Michele Wong, shares a glimpse of what it’s like to be a mover and shaker in the industry in this Club Solutions feature.

Chief Marketing Officer, Kari Bedgood, shares insight with IHRSA in this Club Business International article, Sales and Marketing Post-Pandemic.

August 2020

Leaders from the entertainment and leisure industry including Active President + CEO Bill McBride give their thoughts on how COVID has shaped the world of entertainment and what trends they have been seeing.

July 2020

Read what fitness center leaders across the country including Active President + CEO Bill McBride have to say on whether or not gyms should be considered essential businesses and included in Phase 1 of reopening plans nationwide.

June 2020

Chief Digital Officer's Mike Rucker weighs in on the shift towards healthcare and preventive medicine through health and technology programs in this HIMSS article.

May 2020

President & CEO, Bill McBride weighs in on how your favorite group fitness classes will be different when you return in this issue of Men's Health.

Learn how clubs across the U.S. are planning to reopen including Active Wellness in this article from Club Solutions.

In this month's Club Solutions Magazine, Active's President & CEO Bill McBride and Chief Marketing Officer Kari Bedgood provide tips for virtual programming as a revenue stream for your business on page 36. And Chief Digital Officer Mike Rucker explains how AI can enhance your fitness center operations on page 46.

April 2020

Chief Marketing Officer, Kari Bedgood shares her thoughts on the importance of social media engagement in April's issue of Club Business International.

January 2020

Hot off the presses, Club Solutions just published this article featuring our very own Nate Capuchino and his valuable advice for preventing trainer burnout.

October 2019

Prestigious Cleveland Community Center selects Active Wellness to Manage Fitness Operations

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FireFlex Yoga Named as a Top Resource for Firefighter Wellness

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September 2019

Club Solutions

Active Wellness and Chief Operations Officer, Michele Wong highlighted in Club Solutions' article on Corporate Care.

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April 2019

Club Industry

Director of Fitness, Mark Koester is featured in this behind the scenes article by Club Indusrty. He hosted a webinar that can be found HERE.

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March 2019

Forbes

Forbes Technology Council members, including VP of Technology Mike Rucker, share predictions about how augmented reality’s potential future impact on business and society.

January 2019

Club Solutions

Don’t miss Club Solution's Navigating Evolutions in Technology Trends featuring our very own VP of Technology Mike Rucker!

December 2018

Club Solutions

Marketing Manager Jessica Isle shares tips and best practices to optimize your blog.

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Fitness Business Podcast

Check out Vice President of Human Resources Meredith DePersia on The Fitness Business Podcast sharing best practices for on-boarding a new employee during their first 90 days.

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November 2018

Club Solutions

Club Solutions highlights six women making a positive impact on the fitness industry including Active's Vice President of Marketing & Public Relations, Kari Bedgood.

September 2018

Club Solutions

Club Solutions highlights six women making a positive impact on the fitness industry including Active's Vice President of Marketing & Public Relations, Kari Bedgood.

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Club Insider

Read President & CEO Bill McBride's recent Customer Service experience with an airline and some of his key takeaways from the situation in this Club Insider article.

July 2018

Club Industry

Active makes Club Industry's Top 100 Health Clubs of 2018 coming in at number 34.

June 2018

Club Industry

VP of Technology Mike Rucker and Director of Operation Deb Heisler add their expertise to this Club Industry report. See Rucker's technology predictions on page 6 and Heisler's thoughts on member experience on page 38.

April 2018

NBC Bay Area

NBC Bay Area shares the history of how FireFlex started and the important purpose it has brought to Shannon McQuaide and the firefighter communities in the Bay Area!

Watch It Here >

March 2018

IHRSA

Director of Membership at May Center for Health, Fitness & Sport, Amanda B. Konigsberg is named an IHRSA Rising Star for 2018!

Club Industry

Active Wellness featured in Club Industry's Wellness Programming article.

December 2017

Club Solutions

VP of Technology Mike Rucker gives tips and guidance on choosing the right technologies for your site and member experience.

Club Solutions

Another great article by VP of Technology Mike Rucker discussing retention technology tools and sharing tips on launching a successful rewards and giveaway program to members.

November 2017

Club Solutions

How do you turn new year's resolutions into new members? Vice President of Marketing & PR Kari Bedgood weighs in on the season's marketing best practices.

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September 2017

Club Industry

Active Wellness CEO, Bill McBride and VP of Technology, Mike Ruckerboth shared their thoughts on the importance of data and it's effect on the health club operations and technology.

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August 2017

Club Solutions

Check out our very own VP of Technology Michael Rucker on the COVER of Club Solutions Magazine this month! Don't miss his featured article 'Insight from Active Wellness' vice president of technology' inside the edition as well.

Club Industry

Active makes Club Industry's Top 100 Health Clubs of 2017 coming in at number 32.

July 2017

Club Business International

Check out some locker room hits & misses with best practices from fitness industry experts including our very own President & CEO Bill McBride.

June 2017

Club Insider

“If we are blind to new trends and technologies, we run the risk of becoming obsolete.” Read more from President & CEO Bill McBride in his Innovation - Disruption - Progression article from Club Insider.

The Wall Street Journal

Check out this Wall Street Journal story featuring VP of Technology, Michael Rucker, Ph.D. sharing how Active continues to use technology to create the ultimate member experience

May 2017

International Journal of Workplace Health Management

VP of Technology, Michael Rucker, Ph.D. identifies strategies used within small- to mid-size organizations that run effective workplace wellness programs.

March 2017

Club Solutions

VP of HR Operations Meredith DePersia highlights a few ways the company works to boost its attractiveness as an employer, and offers a few suggestions on ways you can do the same.

IHRSA

IHRSA has formed the Innovation & Technology Advisory Council that includes our VP of Technology Mike Rucker. IHRSA Chair Rasmus Ingerslev announced the formation of the council in September 2016 as a means to reach out to the technology community, within and outside of the fitness industry, to help identify important technology-related issues and trends. We're excited to see the great things this Council will do.

IHRSA

VP of Technology Mike Rucker took a few minutes from his busy conference schedule to connect with IHRSA. Check out this IHRSA Live video.

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February 2017

Club Insider

Read President & CEO Bill McBride's article for Club Insider, "Be-Do-Have."

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Bloomberg

Read Bloomberg's take on Millennials changing the fitness space with President & CEO Bill McBride's insight on membership pricing.

January 2017

Boss Magazine

BOSS Magazine uncovers Active's keys to success: partnerships + technology. Read more about how Active delivers exceptional fitness & wellness programs for its partners across the country.

December 2016

Club Solutions

In Part 2 of Club Solutions' four-part series, Active Wellness discusses KINETIC, a workplace wellness marketplace in Newport Beach and one our key projects in 2016.

Club Solutions

Our latest Kadence cycling studio was inspired by one of the industry's greats, Jim Karanas. Read more about our tribute.

Club Solutions

Club Solutions checks in with Active Wellness in an update to their March 2015 cover story. This is Part 1 in a four-part series discussing key changes and projects ahead.

Club Solutions

Vice President of Human Resource Operations Meredith DePersia shares seasonal hiring best practices in this Club Solutions article.

Medical Fitness Network

Tri-City Wellness Center Medical Fitness Network Feature

Club Insider Weekly

President & CEO Bill McBride's article, People Management Begins Before Your People Are Hired, featured in Club Insider Weekly.

November 2016

The North Bay Business Journal

Active Wellness' business partner St. Joseph Health wins Healthiest Companies in the North Bay award.

CCD News Update

President & CEO Bill McBride's article on People for Learning Center featured in California Clubs of Distinction.

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October 2016

Yahoo! Finance

President & CEO Bill McBride chaired the Leadership Track and other highlights of this year's Club Industry Show.

September 2016

Club Solutions

VP of Client Services & Wellness Michele Wong discusses medical fitness programs in The Medical Approach.

August 2016

Club Solutions

Procurement Manager Justin Honas provides some great tips in "Creating the Most Satisfying Club Layout" article featured in Club Solutions Equipment Supplement on page 28.

Club Industry

Active has been recognized in Club Industry's Top 100 Health Clubs in 2016, ranked number 29.

July 2016

IHRSA

Active Wellness wins IHRSA's #WhyGetActive video contest! See what inspires us to live actively.

Club Insider

President & CEO Bill McBride shares some of the little things that make a big difference in member experience and how sites present.

Club Business International

Learn how Active maintains first-class locker rooms.

June 2016

IHRSA Webinar

VP of Technology, Michael Rucker's IHRSA Webinar: Wearables 2.0.

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IHRSA Blog

President & CEO Bill McBride will teach "Strategic Planning for Club Executives” at the IHRSA Institute.

May 2016

Club Insider

President & CEO Bill McBride discusses industry trends and programming versus traditional offerings.

Nasdaq (Live)

Co-Founder and Chairman Jill Kinney joined Nasdaq (live) talking about lessons learned in scaling a business.

Watch it here >

April 2016

IHRSA Blog

Co-Founder and Chairman Jill Kinney shares key tips and tools in putting together a strategic business plan when preparing to open a new health club.

Club Solutions

President & CEO Bill McBride shares 3 elements that are essential to the success of a corporate fitness program. See page 47.

Club Solutions

VP of Technology Michael Rucker weighs in on Data: Your Most Valuable Possession starting on page 57.

March 2016

iClubs

VP of Marketing & PR Kari Bedgood mentioned in IHRSA Keynote Randi Zuckerberg article.

Club Solutions

Aquatics Director and General Manager at PJCC Seth Hazen shares tips to running a successful aquatics program.

January 2016

Athletic Business
Active shares thoughts on the importance of data mining to better serve members.

iClubs
Coverage on the expanded partnership between Santa Rosa Memorial Hospital and Active Wellness in Petaluma.

Press Democrat
Active and St. Joseph Health expand partnership to Petaluma.

December 2015

Club Solutions Magazine
Active Wellness is one of "The Biggest News Stories of 2015."

IHRSA
IHRSA 2016 Session Spotlight: Innovations in workplace wellness with Mike Rucker.

November 2015

Club Solutions Magazine
Bill McBride on the ins and outs of member exit interviews.

October 2015

Club Industry
See why education takes forefront at the 2015 Club Industry show.

September 2015

Club Insider
Learn more about Bill McBride's Club Industry 'Fitness Leadership' track.

August 2015

Club Solutions Magazine
Active's favorite interview questions are shared and why each is key in hiring the best employees.

Club Solutions Magazine
Active Wellness announced a new partnership with St. Joseph Health to develop new models for health, wellness and illness prevention.

July 2015

Club Industry
Club Industry features our recent partnership with St. Joseph Health.

Club Solutions
Check out this Club Solutions article about Digilock featuring our very own Sergio Castro.

iClubs
Read about Active Wellness' new venture with St. Joseph Health.

Fitness Business Podcast
During this episode, our President & CEO Bill McBride, discusses the threat of substitution and what it means for the fitness business.

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Press Release
Active Wellness and St. Joseph Health announce new joint venture.

June 2015

CBI
VP of Technology Mike Rucker is featured throughout The Digital Exercise Landscape in this month's CBI Issue about wearable devices and how technology is shifting our industry. And yes, Jesse Thomas also made a cameo in the article that starts on page 53.